Elevator

Role: 3 Channel Video Editor/Projection Designer

A tech start-up company called ThoughtThought is pitching a “human upgrade” software suite product to you. The pitch escalates into a surreal visual and sonic choral cacophony unveiling the lens of the white cis male dominating the tech world, whose performative optics claim client-facing diversity and inclusion. ELEVATOR is an immersive video installation deconstructing the elevator pitch, a capitalist ritual that promotes the morphing of personhood and product.

Written and Directed by Mia Rovegno in collaboration with conceptual artist Tahir Karmali