Kia - Drive to the Moon
Drive to the Moon is an interactive audio-visual experience
curated by Wallplay
Role: Creative Director, Designer, Photobooth App
KIA and Complex are pleased to present Drive To The Moon, an immersive audio-art gamification experience that utilizes the KIA Forte as an interactive visual controller, featuring a special performance by Chase B and a DJ set by Coco & Breezy. KIA and Complex invite the audience to control their experience by taking the driver's seat of the new KIA Forte and exploring a future-forward landscape inspired by Gazoo To The Moon’s linear and angular geometric tape art world.
Guests can enter the KIA Forte vehicle and play with special hacked art features inside the car, which will directly trigger the video projections surrounding the outside of the vehicle. The visual content being projected is audio-responsive and reacts to the live performances happening inside the venue during the event. The interactive features inside the KIA Forte include steering wheel control which alters the direction the passenger takes inside of the audio-art experience. The brake and gas pedals speed and slow down the pace at which the driver “moves” through the projection-mapped experience and the windshield wiper button controls the “weather”.
